Jimmy Fallon has established himself as a formidable force in marketing with his hit show On Brand with Jimmy Fallon. While he may not boast the marketing hall-of-fame credentials of his firecracker co-host and CMO Bozoma Saint John, Fallon matches that expertise with passion, creativity, and a natural instinct for engaging audiences.
With season one wrapping up this week, let’s take a look at how Fallon has — quite literally— earned his stripes.
Suits and Stripes — Jimmy Fallon’s Signature Look Gets a Marketing Rebrand
On The Tonight Show, Fallon’s tailored suits are his signature. For On Brand he kept the suits, but swapped his crisp dress shirt and tie, for stripes and a looser vibe — a playful wink that says he’s still the same guy, just stepping into a different role.
From wearing striped J.Crew socks during his downtime to launching a successful pajama line with Alex Mill called P’jimmies, the motif has been a key element of Fallon’s personal brand for years — Long before On Brand became was just an idea on an iPad.
Paper to Pitch: Fallon’s Marketing Instincts Run Deep
For over a decade, Fallon has been bringing ideas to life through ingenuity and determination. A rough sketch here, a clever name there, and he follows the thread until it becomes something people want to share. The process is playful yet intentional, exactly what brands look for in a partner. It’s why companies like Warby Parker and Alex Mill haven’t just collaborated with him once — they keep coming back.
Here is a list of just some of the brands Jimmy has worked with:
- Alex Mill (P’Jimmies)
- Warby Parker (Spinnies and Flippies)
- J.Crew (The PocketDial)
- MISCF (Gobstompers)
- Ben & Jerry’s (“Late Night Snack” and “The Tonight Dough” ice cream flavors)
It isn’t just brands that believe in Fallon’s instincts when it comes to marketing, The people closest to the show recognize that instinct in him as well.
As Bozoma Saint John put it recently on the HBR IdeaCast:
“For someone who hasn’t had a formal career in marketing, he’s still an ad guy… There is a natural love and curiosity for the business of marketing and advertising… which is why it’s natural for him to be the one who developed the show and brought it to the world.”
He didn’t “fake it ‘til he made it”— he’s been building toward it for years.
From late-night integrations and sponsored partnerships to pjamas, sneakers, and now a whole marketing show with his name on it, Fallon has been shaping how audiences connect with brands for years.
On Brand isn’t the start of that story.
It’s the moment everyone else finally noticed.
The season one finale of On Brand with Jimmy Fallon airs this Friday Oct 31 at 8/7C on NBC and Peacock
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